Marketing Manager

Industry:
Hotels
Department:
Sales and Marketing/PR
Job Role:
Marketing Manager
Level:
Department Head
Location:
Bangalore
Salary Description:
competitive salary offered
Posted:
04-Aug-19
Recruiter:
Swathi Hospitality Services Private Limited
Job Ref:
Marketing

SWATHI GROUP- Standard Job Description
Job position: - Marketing Manager.
Job Purpose: - will be the head of the entire marketing activities of entire Swathi Group ( company and firm) from 1st of Feb 2019, she will study the current marketing practices and suggest improvements in day to day Sales and Marketing Activities through the following:-
1. Prepare yearly / quarterly activity calendar in coordination with GOM/ Unit managers
2. Will review all guest feedback forms and prepare action plan to improve customer satisfaction.
3. Will ensure all branches including Hotel Attide is well represented in all Social Media and related periodicals and participate in all brand enhancing competitions events etc.
4. Will ensure our websites swathi and attide, are updated on a weekly/ monthly basis on all new promotions and branch activities, follow up with site maintenance agencies and seek approvals.
5. Ensure all menus; collaterals are well presented and available for all sales personnel.
6. Ensure all banners/posters / fliers/ menu cards/ hotel chef cards/ letterheads/ visiting cards and guest stationary are according to our formats and same is followed.
7. Seek all approvals from MD before printing or developing new concepts.
8. Prepare a draft customer loyalty program and present to MD
9. Conduct sales meetings regularly with sales team and submit report to MD
10. Conduct Training and Development sessions with help of Training Managers ( at least tone training in a month)
11. You may also be assigned Attide Bakery Monitoring and Increase the Sale and Customer base. ( as you have experience in this field)
12. Any other function assigned by the management from time to time
General
A marketing manager in the hotel industry is responsible for maximizing a hotel's/ Restaurants revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. A hotel marketing manager will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.
Research
Customers may choose a hotel/ restaurant on the basis of its location; its access to road, rail or air travel; its meeting facilities; its reputation for hospitality; or its price. As a marketing manager, you must identify the factors that shape your hotel’s appeal to customers. Monitor customer reviews on your own website or on hotel booking sites to identify the strengths and weaknesses of your hotel. Speak to guests in person or in follow-up calls. Review travel industry research to identify trends that could affect your hotel, such as increasing demand for low-cost family accommodations, or fuel prices, or better facilities for business travellers, for example.
Awareness
As marketing manager, you must make it easy for customers to find out about your hotel. Your website should include up-to-date guest information on hotel facilities and rates, travel and location with detailed information on meeting facilities for event organizers. Post hotel details on destination websites and online booking sites to increase reach to your target audience. Collaborating with other meeting venues to offer their delegates accommodations or meeting space can give you access to other potential customers.
Promotion
Developing promotions is an essential part of hotel marketing. You need to increase occupancy during times of the year when bookings are low. Running special events such as gourmet weekends, or offering incentives such as one night’s extra accommodation when booking for a period, can help to attract more guests. If your hotel has conference rooms, you need to fill them when events are not taking place. Consider offering meeting rooms to local businesses for short-term use.
Customer Relationships
To build a stable revenue base and ensure high levels of repeat business, you need to develop strong customer relationships. A customer loyalty program that rewards customers who book regularly will benefit your hotel and your customers. Target the program at individual guests or at corporate customers who require regular meeting facilities or accommodation for large numbers of traveling staff or visiting customers.
Liaison
As marketing manager you will work closely with other members of the hotel management team to identify marketing priorities. Review future booking levels to plan dates for promotions to increase occupancy rates. Work with the event management team to schedule marketing to attract additional conferences and events. Share the results of customer satisfaction surveys and customer reviews with the customer service team to enhance standards of customer care.

The above job description is just an Illustration of the job function; any other details can be added from time to time.

Manager Executives Signature for having accepted the above.


Contact Details:
Swathi Hospitality Services Private Limited
Tel: .
Contact: HR Department

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